Let’s be sociable
If you had any doubt as to the growing influence and engagement of social media sites such as Twitter, Facebook, Google+, etc then data provided by the likes of GlobalWebIndex should dispel such thinking. I know clients that engage with social media appear to get two main benefits: 1. Interaction with engaged users on the the social media sites themselves and 2. The potential benefit to their own website search rankings from positive social media signals. Take a look at the GlobalWebIndex - Stream Social Q1 2013 - Report....